Centrala Farmaceutyczna (Pharmaceutical Distribution Centre) Hasco-Lek Sp. z o.o. was established in 2014; its activity is focused on marketing activities as well as promotional and sales campaigns.
An experienced marketing team introduces and develops products within a portfolio offered by PPF Hasco-Lek S.A. Marketing campaigns carried out by Product Managers were repeatedly appreciated and rewarded in prestigious competitions. In 2010 the IBUM Suspension commercial was awarded the Gold Idea Award for the best television advertisement in the area of medicine; in 2011 DIH preparation received the Bronze Effie Award in the category of the product launch; in 2012 the Silver Effie Award in the same category was given to BluMAG Jedyny dietary supplement; in May 2012 the medicinal product Loratan Pro, to treat allergy symptoms, received the Golden Medal and the title of the Medicine of Two Decades in a contest organized by Gazeta Farmaceutyczna [Pharmaceutical Gazette]. The understanding of customer’s needs, excellent quality, onset of action and powerful image were the reasons why in May 2012 the IBUM brand won the Crystal Emblem of European Trusted Brands 2012. In 2013 the brands Detocell and Ulgix Trawienie received awards in the 22nd Edition of the Polish advertising competition, i.e. Idea Awards Contest.
One of our most recognizable recurring campaigns is the Institute for Healthy Legs, teaching Poles in the field of prophylaxis and treatment of venous insufficiency of the lower limbs. The action is assisted by a group of medical specialists who carry out diagnostic tests and provide medical advice within the scope of the Institute for Healthy Legs .
Product campaigns are also carried out in cooperation with well-known and famous public figures. The most popular Polish restaurateur Magda Gessler appeared in the spot advertising Ulgix Trawienie dietary supplement, while in 2014 promotional activities for the brand Detocell were supported by Ewa Chodakowska.
In the area of advertising, media buying and social media platform service, the company uses the support of local and national agencies.